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Rating for WWF - UK

82/100 Clarity Score · 3 stars · Charity Commission filings · How we score

Give with confidence
82/100

Clarity score

Good

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Glasgow · UK-wide · GU21 4LL Reg 1081247 Registered charity Official website Charity Commission register

Mission

WWF - UK is a registered UK charity (1081247) working in children & youth across the United Kingdom. CharityCompare scores the organisation from public Charity Commission annual accounts — financial efficiency, transparency, and filing compliance — not programme outcomes.

In short: WWF - UK scores 82 out of 100 (3 stars). 75% average program spend (3-year average). Filings are up to date with no major concerns.

Overview

WWF - UK has a Clarity Score of 82 out of 100 on CharityCompare (3 stars, Good). Charity Commission registration number 1081247. Status: Registered. Primary cause area: Children & youth. Latest accounts year 2021: total income £84m, with 75% of expenditure on charitable activities. Accounts filing: up to date. Reserves: approximately 2 months of operating costs. 1 filing concern(s) noted on this profile. Scores are independent and based on official filings — not a donation recommendation.

Data from Charity Commission register, last updated .

Overall score

82/100

3★ · Good

Cause spend

75%

3-yr avg · charitable activities

Accountability

100/100

Finance beacon

Income

£84m

Latest year 2021

Reserves

2 mo

Months of running costs

Accounts filing

On time

Charity Commission

£3.7 raised per £1 fundraising (3-yr avg) · 27% overhead · Website on register · Confidence: high

Data & confidence

Source
Charity Commission (E&W)
Accounts year
2021
Filing date
2026-06-24 00:00:00.0000000
Profile reviewed
2026-06-24

High confidence — complete filing data

Scores reflect the latest annual accounts on the register. Impact, leadership, and culture beacons require information beyond public filings.

Beacon report

Detailed accountability and finance metrics from Charity Commission filings — structured for transparency in our four-beacon report.

Accountability & Transparency

Baseline trust from filing discipline, board oversight, and declared governance policies.

100/100

Accountability & Transparency metrics for WWF - UK
Metric Score Value
Filing history (5 years)

100% on-time over five years = 15 pts · one late filing = 5 pts · two or more = 0 pts.

100% 15/15 pts
Trustee oversight

Three or more trustees on the register = 15 pts · one or two = 0 pts (governance red flag).

100% 11 trustees · 15/15 pts
Declared policies

Safeguarding (4) · conflict of interest (3) · volunteer management (3) — from Charity Commission annual return.

100% 10/10 pts

Financial Health

Stability and solvency — reserves, revenue trend, and debt from Charity Commission accounts.

73/100

Financial Health metrics for WWF - UK
Metric Score Value
Reserves (months of cash)

3–24 months = 15 pts · 1–3 months = 7 pts · under 1 month or over 3 years (hoarding) = 0 pts.

47% 2 months · 7/15 pts
Income stability / growth

Positive or stable three-year revenue trend = 10 pts · sustained decline = 0 pts.

100% 10/10 pts · 3-year average
Liabilities to assets

Low debt (< 30% liabilities to assets) = 5 pts · high debt = 0 pts.

100% 19% · 5/5 pts

Financial Efficiency

How efficiently funds reach the cause — program spend and fundraising cost ratios.

50/100

Financial Efficiency metrics for WWF - UK
Metric Score Value
Program expense ratio

≥ 75% on charitable activities = 10 pts · 60–75% = 5 pts · below 60% = 0 pts.

50% 75% · 5/10 pts (3-year average)
Fundraising efficiency

Spends ≤ £0.20 to raise £1 = 10 pts · £0.21–£0.35 = 5 pts · above £0.35 = 0 pts (fundraising cost ÷ income).

50% 27p per £1 income · 5/10 pts (3-year average)

Community Support

Grassroots backing from Charity Commission workforce data — volunteers vs paid staff.

100/100

Community Support metrics for WWF - UK
Metric Score Value
Volunteer-to-staff ratio

More volunteers than paid staff = 10 pts · equal mix = 5 pts · no volunteers = 0 pts.

100% 3,496 volunteers / 463 staff · 10/10 pts

How we calculate beacon scores →

Clarity Score

82/100 total · Good · 3 of 4 stars

Four pillars (40 + 30 + 20 + 10 points) from Charity Commission filings — see methodology for full weightings.

100/100
Accountability & Transparency
73/100
Financial Health
50/100
Financial Efficiency
100/100
Community Support

Accountability & Transparency

Baseline trust from filing discipline, board oversight, and declared governance policies.

100/100

Filing history (5 years)15/15 pts
Trustee oversight11 trustees · 15/15 pts
Declared policies10/10 pts

Financial Health

Stability and solvency — reserves, revenue trend, and debt from Charity Commission accounts.

73/100

Reserves (months of cash)2 months · 7/15 pts
Income stability / growth10/10 pts · 3-year average
Liabilities to assets19% · 5/5 pts

Financial Efficiency

How efficiently funds reach the cause — program spend and fundraising cost ratios.

50/100

Program expense ratio75% · 5/10 pts (3-year average)
Fundraising efficiency27p per £1 income · 5/10 pts (3-year average)

Community Support

Grassroots backing from Charity Commission workforce data — volunteers vs paid staff.

100/100

Volunteer-to-staff ratio3,496 volunteers / 463 staff · 10/10 pts

Revenue & expenses

Latest filed year 2021 · Source: Charity Commission annual accounts

WWF - UK revenue and expenses for 2021
Category Amount % of spend
Total income £84m
Total expenditure £83m
Charitable activities £62m 75%
Fundraising £21m 25%
Governance & admin £841k 1%
75%On charitable activities

Where the money goes

Latest accounts (2021) · £83m spent

  • Charitable activities75%
  • Fundraising25%
  • Governance1%

Trust indicators

Pulled from the Charity Commission register — filing behaviour, board size, and workforce where reported.

  • Accounts filed on time

    up to date · last filing 2026-06-24 00:00:00.0000000

  • Trustee board size (3–12)

    11 trustees on the Charity Commission register

  • Workforce on register

    463 employees · 3,496 volunteers (8:1 volunteer-to-staff)

Fundraising Regulator

Status not yet checked

Separate from our financial scores — shows whether the charity follows the Code of Fundraising Practice.

Check Fundraising Regulator →

Official register

Reg 1081247

Full trustee list, accounts, and regulatory history on the Charity Commission.

View on Charity Commission →

Trustees & officers

  • Dorcas Wongai Gwata since 2021
  • Janine Kirsty Brimelow KC since 2021
  • Dr Steve Waygood since 2021
  • Dr Rhian-Mari Thomas since 2022
  • Bernard Josiah Barlow since 2022
  • David John Barnes since 2022
  • Rachel Marie Sexton since 2024
  • Professor Julia Patricia Gordon Jones since 2024
  • Dr Jessica Omukuti since 2024
  • John Michael Flint since 2026
  • Neil Antony Munn since 2026
How we score charities +

The Clarity Score is a 100-point rating from UK Charity Commission data. Four pillars — Accountability & Transparency (40), Financial Health (30), Financial Efficiency (20), and Community Support (10). A statutory inquiry sets the score to 0 automatically.

Full methodology →

Accountability & Transparency

Scored from filings

40 points — filing history (15), trustee oversight (15), declared policies (10).

Financial Health

Scored from filings

30 points — reserves (15), income stability (10), liabilities to assets (5).

Financial Efficiency

Scored from filings

20 points — program expense ratio (10), fundraising efficiency (10). Kept at 20% to avoid punishing legitimate infrastructure costs.

Community Support

Scored from filings

10 points — volunteer-to-staff ratio from Charity Commission workforce data.

Overall score

Sum of all pillar points. Translated to stars: 90–100 Exceptional (4★), 75–89 Good (3★), 60–74 Needs improvement (2★), below 60 Poor (1★).

Five-year trends

£0k £25700k £51400k £77100k £102800k 2021 2022 2023 2024 2025 Income 2021: £84,359k Spending 2021: £82,613k Cause spend 2021: £61,935k Income 2022: £91,037k Spending 2022: £92,140k Cause spend 2022: £69,143k Income 2023: £94,036k Spending 2023: £102,414k Cause spend 2023: £78,482k Income 2024: £92,466k Spending 2024: £95,425k Cause spend 2024: £70,835k Income 2025: £89,335k Spending 2025: £96,051k Cause spend 2025: £69,834k
  • Income
  • Spending
  • Cause spend

Values in £ thousands · Source: Charity Commission accounts

Key facts

Overall score
82/100 (3★)
Income
£84m
Cause spend
75% of expenditure
Reg number
1081247
Scope
UK-wide
Reserves
2 months
Trustees
11
Accounts year
2021
Filing
up to date

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Red flags

Frequently asked questions

Common questions about WWF - UK's rating, finances, and Charity Commission status.

What is WWF - UK's charity rating? +

WWF - UK scores 82 out of 100 on CharityCompare (3 stars — Good). The Clarity Score V1 sums four pillars from Charity Commission filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10).

Is WWF - UK a legitimate UK charity? +

Yes — WWF - UK is registered with the Charity Commission for England and Wales under registration number 1081247. You can verify the entry on the official register.

What is WWF - UK's Charity Commission registration number? +

WWF - UK's registration number is 1081247. Official register: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/1081247

How much income does WWF - UK receive? +

WWF - UK reported £84m total income in its 2021 accounts, based on Charity Commission filings. Five-year trend: declining.

What percentage of WWF - UK's spending goes to charitable activities? +

Approximately 75% of total expenditure went to charitable activities in the latest filed year. Fundraising was 25% and combined overhead (fundraising plus governance) was 27%.

Are WWF - UK's accounts up to date? +

Filing status: up to date (last filing 2026-06-24 00:00:00.0000000). CharityCompare flags late or missing accounts separately from the financial score.

Where is WWF - UK based? +

WWF - UK is listed at Glasgow · UK-wide · GU21 4LL and operates UK-wide, focused on children & youth.

How does CharityCompare score WWF - UK? +

We analyse Charity Commission annual accounts using three-year averages for program expense, fundraising efficiency, and overhead; working capital from reserves vs average expenditure; liabilities-to-assets from the latest balance sheet when available. Impact, leadership, and culture beacons are not yet assessed from public data alone. See our methodology for weights and thresholds.

Does CharityCompare recommend donating to WWF - UK? +

No. CharityCompare provides independent scores and facts from official filings. We do not tell you where to donate or earn commission from charities.

How can I compare WWF - UK with other charities? +

Use our free compare tool to put WWF - UK side-by-side with other UK charities on scores, finances, and filing status.